A Strong Performer in The Forrester Wave™: Digital Experience Platforms, Q4 2025
Contentstack

Find your inspiration

Whether you're looking to unify customer data or orchestrate omnichannel journeys, find a use case that sparks your next big idea.

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Foster engagement

Deepen engagement with lifecycle-tailored messaging

Drive meaningful engagement at every stage of the customer lifecycle with personalized messaging that resonates.
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Build accurate profiles

Capture emails from anonymous visitors with easy-to-configure forms

Create custom on-site experiences to capture emails from anonymous visitors effectively.
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Foster engagement

Align campaign and onsite messaging based on UTM parameters

Optimize your marketing strategy by utilizing UTM tags in conjunction with real-time profiles to align inbound campaign traffic with visitor behavior and interests
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Foster engagement

Boost engagement with location-based personalization

Use a visitor's current location to deliver tailored messaging, enhancing relevance. Align recommendations with their surroundings, like highlighting relevant activities or destinations, to create a more engaging and personalized experience.
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Build accurate profiles

Build a connection between your email database and web traffic

Easily capture email addresses at the moment of submission and link them to web activity using Data & Insights (Lytics) client-side custom event functionality.
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Drive conversions

Leverage predictive modeling to effectively drive newsletter sign-ups

Boost your newsletter subscriber base by using lookalike modeling to identify and target users who share similar behaviors with your existing subscribers. Focus your efforts on the most likely leads and drive higher engagement through personalized campaigns.
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Foster engagement

Build known profiles through a simple lead capture modal powered by Pathfora

Create custom on-site experiences for effectively capturing emails of anonymous visitors.
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Build loyalty

Reward highly engaged loyalty members with exclusive first-access offers

Recognize and reward your top loyalty club members using behavioral scores to identify highly engaged customers. Provide them with first access to exclusive or limited-edition products to deepen their loyalty and connection to your brand.
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Drive conversions

Seize sales opportunities with time-sensitive promotions for visitors who look like recent purchasers

Boost conversion rates by strategically targeting visitors who are likely to make a purchase with time-sensitive messaging that emphasizes urgency in completing checkout or connecting with a sales representative.
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Uncover insights

Understand the engagement of your most important segments

Create reporting to uncover helpful insights using Data & Insights’ (Lytics) nine out-of-the-box Behavioral Scores.

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