Boost engagement with location-based personalization

Use a visitor's current location to deliver tailored messaging, enhancing relevance. Align recommendations with their surroundings, like highlighting relevant activities or destinations, to create a more engaging and personalized experience.

Engaging visitors effectively requires delivering content that resonates with their current context and environment. Without location-based insights, marketers often rely on generic messaging that fails to capture the visitor’s immediate needs or interests, leading to missed opportunities for meaningful engagement.
Additionally, understanding a visitor’s geographic location at scale can be resource-intensive without the right tools, making it challenging to align promotions, recommendations or experiences with their surroundings. This lack of relevance can lead to lower engagement rates, reduced conversions and a disconnect between the visitor and your brand.

How can Data & Insights (Lytics) help

Automatic UTM data collection for turn-key profile building

The Data & Insights (Lytics) web SDK utilizes a visitor’s IP address to determine their current location, providing a simple yet powerful way to customize content without requiring additional integrations, thereby enabling instant personalization opportunities.

Multi-signal location

The out-of-the-box Data & Insights (Lytics) schema has prebuilt fields and mappings for both geo-location insights from IP addresses and for collecting zero or first-party data, such as visitor-provided zip codes or preferred locations, on the profile. This enables the creation of comprehensive profiles that offer deeper context for tailoring promotions and recommendations to individual users.

Advanced segmentation with location-based logic

Data & Insights (Lytics) Audience Builder enables you to create precise segments by combining location data with other key attributes, such as user interests, behaviors and engagement levels. This ensures your campaigns target the right audience with highly relevant messaging.

Activate location-based personalization with Data & Insights (Lytics) widget

Leverage Data & Insights (Lytics) to activate geo-targeted experiences on your website dynamically. Serve localized content, such as recommendations for nearby events, region-specific offers, or seasonal promotions, ensuring web visitors receive highly relevant and timely messaging.