Leverage predictive modeling to effectively drive newsletter sign-ups

Boost your newsletter subscriber base by using lookalike modeling to identify and target users who share similar behaviors with your existing subscribers. Focus your efforts on the most likely leads and drive higher engagement through personalized campaigns.

Marketers often struggle to efficiently identify and engage potential subscribers who are likely to find value in newsletters. Casting too wide a net can waste both time and budget, leading to ineffective campaigns that miss high-quality prospects. To grow your subscriber base while maximizing resources, targeting users who are most likely to convert based on their behaviors and interests is critical.

How can Data & Insights (Lytics) help

Identity likely subscribers with lookalike models

Data & Insights (Lytics) enables you to create a custom lookalike model using your current newsletter subscribers as the source audience. This predictive model scores non-subscribers based on those who exhibit similar behaviors, interests and engagement patterns, thereby increasing the likelihood of conversion. 

Predictive audiences for precision targeting

At the click of a button, generate a predictive audience with a high likelihood of becoming a newsletter subscriber, ensuring your promotional efforts reach users most aligned with your goals and optimizing marketing efficiency and ROI.

Effortless lead capture with customizable forms

Add Data & Insights (Lytics) attribute to your form to collect subscriber information and display a tailored success message that includes an offer code or incentive. This streamlined process helps convert visitors into subscribers while enhancing their experience with immediate rewards.

Route new subscribers to your email marketing platform with native integrations

Data & Insights (Lytics) offers pre-built integrations with leading email automation tools, including Acoustic, Iterable and Campaign Monitor. These integrations enable you to automatically send email form submissions directly to your platform of choice, streamlining the process of subscribing users to your newsletters and ensuring new sign-ups are instantly actionable for campaigns. 

Don’t see your email platform in our pre-built integrations? Connect to your email platform using a webhook template.