Align campaign and onsite messaging based on UTM parameters

Optimize your marketing strategy by utilizing UTM tags in conjunction with real-time profiles to align inbound campaign traffic with visitor behavior and interests

Visitors arrive from various campaigns, each with specific messaging and intent. Without the ability to dynamically align onsite experiences with the UTM data tied to these campaigns, businesses risk creating a disjointed journey that reduces engagement and conversion rates. Marketers need tools to bridge the gap between off-site and on-site messaging, ensuring campaigns resonate from the first click through the entire customer experience.

How can Data & Insights (Lytics) help

Automatic UTM data collection for turn-key profile building

Contentstack Real-time Events (JavaScript) tag automatically collects UTM parameters — including campaign, source, term, content and medium — and maps all-time and most recent values directly to customer profiles. This ensures you have accurate, actionable insights for every visitor without requiring additional manual setup.

Easy creation of campaign-specific segments

Quickly create audiences using UTM parameters, such as campaign source or medium, to tailor onsite experiences that reflect your marketing goals and visitor expectations. Even combine UTM data with Data & Insights (Lytics) behavioral scores, such as Recency or Propensity, to deliver hyper-targeted experiences that align with both the visitor’s campaign journey and their demonstrated behaviors.

Real-time profile access to power dynamic onsite messaging

Client-side access to visitor profiles enables you to deploy banners, modals, or display content relevant to recent campaign engagement, creating a cohesive and personalized experience that aligns with the visitor’s campaign journey as they progress toward conversion. Learn more here about accessing Data & Insights (Lytics) profiles client-side.